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Note: The Third Edition of Google Analytics Demystified is now available. See above.
The Second Edition has been completely revised and updated to reflect the current state of Google Analytics. In addition to these changes, the book has been expanded with new chapters that help you understand how to:- ensure data integrity by removing referral spam, - use cohort analysis, benchmarking and treemaps to improve insights into site performance,- use custom tables to reduce data overload, and-
