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"One of the most important communication books I've ever read. I highly recommend it!" ―Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning…" ―David Bohnett, Chairman and Founder of GeoCitiesThe first book to deal with the problems of communicating to a ske . CLICK HERE TO DOWNLOAD THIS BOOK FOR FREE
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