International Business Strategy in Emerging Country Markets
By:Hans Jansson
Published on 2008-03-01 by Edward Elgar Publishing
The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.
This Book was ranked at 35 by Google Books for keyword Business.
Book ID of International Business Strategy in Emerging Country Markets's Books is P6MbagbCfrQC, Book which was written byHans Janssonhave ETAG "7GVHYgBbIaQ"
Book which was published by Edward Elgar Publishing since 2008-03-01 have ISBNs, ISBN 13 Code is 9781781008362 and ISBN 10 Code is 1781008361
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Book which have "286 Pages" is Printed at BOOK under CategoryBusiness and Economics
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